Event types
- NHS
Summary
You’ve identified your audience, understood their characteristics and caught their attention – and now they’ve landed on your website to find out more. Result! But, now what?
Providing a seamless experience for your audience once they’ve made it to your website is just as important as getting them there in the first place. And the key to providing a seamless experience is mapping out an engaging and effective user journey.
User journey mapping is a powerful tool that helps organisations visualise and understand the end-to-end experience of their target audience. To show you how to conduct effective user journey mapping, Part 3 of our ‘Understanding Your Audience’ series is a 45 minute session that will cover:
- The benefits of visualising the user journey.
- How to identify pain points and opportunities.
- Enhancing customer-centric decision-making.
- Using journey mapping to support continuous improvement.
By attending this session you’ll have the opportunity to take part in a 30 minute discovery session that focusses on how to conduct effective user journey mapping.