Event types
- Social Housing
Summary
Our Get Creative Series provides you with best practice tips, and showcases real-world applications of tools and techniques that will help you in your day-to-day role. These events are aimed at Communications and Marketing professionals.
In today's digital landscape, you need to have the right message and be seen in the right places to stand out from the competition. But, how can you optimise your online presence if you don't fully understand what resonates with your audience?
We work with our customers in Social Housing day in and day out to empower them with the knowledge they need to enhance and adapt their marketing and content strategies to drive engagement, provide a seamless user experience and maximise visibility of their content and services. So, to help spread this knowledge, we're hosting a free to attend 30 minute webinar on Tuesday 29th April from 11:00am - 11:30am.
Focusing on Google Analytics (GA4) we'll help you understand how to use the platform to identify which pages are getting the most engagement, as well and how to gain visibility over key metrics that you can use to establish KPIs and monitor on a regular basis to analyse success. By using a platform like GA4, you can conduct effective A/B testing to fine tune your messaging, identify pages that could be harming your SEO to streamline your digital presence, and
During the session, we'll detail:
- Why use GA4? What are the benefits?
- What reports are the most useful
- How to set up a dashboard
- How our customers are using GA4 to identify areas for improvement
By understanding how to effectively use these tools, you can understand the content that appeals to specific audiences and tailor specific content to make sure you're seen at the right time, with the right message, in the right place, to appeal to your ideal demographic.
Used to Universal Analytics and new to GA4? As part of this series, we've also written a blog which details 5 key areas you need to be aware of, to ensure you're effectively tracking your engagements after making the switch.
To register your place, simply click the button below and complete the registration form.